Golf Just Got More Fun: Launching the FLSK Pro
Some products are designed to solve a problem. Others are designed to make a statement.
The FLSK Pro does both.
Bushnell Golf and CamelBak teamed up to create a flask that looks just like a golf rangefinder. A clever nod to golf culture — and a product begging for a launch film and 3D renders that were playful and fun.
That’s where we came in.
Some of our still renders for the FLSK Pro from Bushnell and Camelbak
The Creative Spark: Happy Gilmore Energy
When your creative reference deck includes Happy Gilmore 2, you know this isn’t going to be a standard product rollout.
We wanted to channel that playful, slightly rebellious spirit — the kind of energy that makes you grin even before you understand what the product is.
By combining cinematic 3D rendering, stylized lighting, and tight camera choreography, we built a launch film that captured the character of the FLSK Pro, not just its features.
Happy says anything can be a flask, including this rangefinder.
The Hero Reveal: “Wait… That’s Not a Rangefinder?”
The product’s genius lies in the moment of realization.
At first glance, it’s a rangefinder.
A second later — surprise — it’s a flask.
To make that moment land, we focused on:
Sculpting the lighting to highlight premium textures and finishes.
Clean, playful camera orbits that teased the shape without fully revealing it.
Crisp sound design to make the product feel tangible and real.
It’s a short film, but every frame was designed to do work.
Why More Brands Are Turning to 3D Launch Films
For brands like Bushnell and CamelBak, launching with a 3D film brings a few powerful advantages:
Creative flexibility — No weather delays or location shoots.
Speed to market — Launch before physical inventory arrives.
Consistency — Every angle, light, and moment exactly as you envision it.
Storytelling power — You’re not just showing a product. You’re building a world around it.
The impact was immediate. The FLSK Pro caught the attention of golfers, fans of Bushnell and CamelBak — and even the media. It was featured in this Forbes blog post, a testament to how a strong product and a compelling launch story can travel far beyond a brand’s own channels.
3D Still Renders: The Unsung Hero of a Launch
Surprise your buddies on the golf course with this “range finder”.
While the launch film captured the energy, 3D still renders helped extend the story.
We created a library of high-resolution stills showcasing the FLSK Pro from multiple angles — each one carefully lit and composed for maximum impact.
Why this matters:
Perfect visuals for marketing — web, social, retail, press kits, and ads.
Pixel-perfect product detail — even before the first unit comes off the production line.
Easy repurposing — one render can live across dozens of touchpoints.
Consistent brand look — every image feels on-brand, polished, and premium.
Still renders are often where a campaign lives longest. They’re what people see in their feeds, on landing pages, in emailers, and in media coverage. Paired with a launch film, they create a full, cohesive visual story.
For Creative Directors: Making the First Impression Count
A great launch film isn’t just content. It’s a brand statement.
Whether it’s a golf flask, a wearable, or a new piece of gear, 3D films let you:
Own the narrative from day one
Build hype that translates into real demand
Craft something timeless that lives across web, social, and retail
Let’s talk about how we can help bring your product to life. Connect w us.