What is Clari | 2D Animation Film

VM partnered with Clari to create a clean, modern 2D animated explainer video that helps tech audiences quickly understand what Clari does and how the platform improves revenue operations.

Clari is a market-leading Revenue Platform used by global sales teams to forecast accurately, stay aligned, and drive predictable growth. Their product introduces complex workflows, data intelligence, and cross-team visibility — which meant the animation needed to simplify the story while maintaining a polished, enterprise-level feel.

Our Role

VM handled the full 2D animation pipeline, including:

  • Script refinement + visual storytelling to break down complex concepts

  • Custom 2D motion graphics aligned with Clari’s brand system

  • UI/UX-inspired animation to illustrate dashboard interactions

  • Iconography + data visualization for clear communication

  • Smooth transitions + product-focused pacing to guide the viewer naturally through the narrative

Creative Approach

The goal was to translate Clari’s powerful (and technical) product capabilities into a visual story that’s simple, engaging, and easy for both executives and end-users to understand. We leveraged:

  • A clean tech aesthetic, minimal shapes, and strong brand alignment

  • Micro-animations and UI motion that feel true to real product behavior

  • Data-driven visuals that reinforce Clari’s analytical power

  • A high-clarity narrative structure built around pain points → solution → value

Result

The final video gave Clari a versatile asset for marketing, sales, onboarding, and product education. It’s now used across their website, campaigns, and internal communications to help explain the platform quickly and effectively.

For tech companies looking to turn complex products into clear visual stories, this project showcases VM’s strength in 2D animation, explainer videos, and product-focused motion design for modern SaaS brands.