Nintendo Switch 2 Controller – 3D Launch Film for PowerA
Vanz Media (VM) is proud to unveil our creative partnership with PowerA in launching the Advantage Wired Controller for Nintendo Switch 2—the first officially licensed third-party gamepad designed specifically for Nintendo’s next-generation console. This project marks a major milestone for VM, expanding our footprint in the gaming and consumer electronics industry with a cinematic product launch film that blends precision animation, visual storytelling, and next-gen design.
Enjoy our launch film for the new Nintendo Switch 2 Controller from PowerA
Crafting a Next-Gen Product Launch Film
From day one, Vanz Media led the project’s creative direction, high-end 3D animation, and title design, delivering a launch film that captures the essence of the Nintendo Switch 2 experience. We focused on showcasing the controller's unique features, including:
Hall effect analog sticks for drift-free control
Mappable buttons for customizable gameplay
Sleek ergonomic design built for long sessions
Smooth lighting and textures that highlight the controller's premium build
Our studio used cinematic rendering techniques, dynamic lighting, and polished motion design to create a visually compelling product video that elevates the PowerA brand and excites gamers around the world.
An early style frame for the Nintendo Switch 2 Controller Launch Film
Seamless Integration of Typography and UI Design
In addition to the product animation, our motion design team developed custom animated typography and UI overlays that align with Nintendo’s futuristic visual language. The title sequences were designed to feel bold, clean, and kinetic—mirroring the precision and responsiveness of the controller itself.
Full Creative Collaboration from Concept to Launch
Vanz Media joined PowerA at the early design phase, participating in CAD reviews, analyzing design specifications, and crafting animatics to ensure the animation direction aligned with product engineering and brand goals. From the first sketch to the final sound mix, our team provided:
Storyboarding and animatics
Photorealistic 3D renders
UI motion overlays
Final animation and sound design polish
Multiple launch-ready deliverables across platforms
This was not just a product showcase—it was a fully integrated visual campaign for a landmark gaming accessory.
A Record-Breaking Launch
The Advantage Wired Controller for Nintendo Switch 2 debuted alongside the console’s record-shattering release, with over 3.5 million units sold in just four days. Vanz Media is honored to have played a key role in presenting this controller to the world and proud to be the principal animation studio behind its launch.
Work With Us
If you're launching a new product and need high-end animation, cinematic product videos, or ongoing creative support, Vanz Media offers a full-service pipeline for consumer electronics, gaming hardware, and tech brands.
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