Let’s Make Sojern Stand Out.
Dear Sojern family…
We put together some quick ideas for you on your social and communication strategy.
The goal with these quick turnaround posts and animation is to achieve the following:
- Always be TOP OF MIND. We want Sojern to be a part of the trending news. If something incredible in the world happens, Sojern is there to celebrate. If a tragedy strikes, we feel the pain with our friends. At Sojern we have HEART!
- Sojern is both a lifestyle brand AND it offers a service. The goal of these videos and posts is to curate the Sojern LIFESTYLE brand while building LOYALTY to its customers
- Showcase exactly what we do. GRAB the attention of our target audience. These call-outs should be BOLD and simple.
- At Sojern we deal with real people, with REAL STORIES. Let’s interview them and share how Sojern had a part to play in their narrative.
These posts are purely conceptual, and we have a lot more to brainstorm with you as a team.
But we hope these few images help you understand just how invested into the Sojern family we really are.
Kind regards,
The VM team.
