How 3D Fashion Renders Elevate Athleisure Design
Athleisure has become more than a passing trend — it’s now a global lifestyle. The athleisure market was valued at 358 billion USD in 2023 and is projected to grow to over 660 billion USD by 2030, with demand fueled by consumers who want versatile, comfortable clothing that transitions seamlessly from the gym to daily life. With competition this fierce, brands are under pressure to move faster, stay sustainable, and deliver standout visuals across e-commerce and social media.
This is where 3D fashion renders comes in.
The Challenge Athleisure Brands Face
For athleisure brands, launching new products isn’t easy. These brands often struggle with:
Short product cycles — new drops and capsules expected every season (or faster).
High sampling costs — multiple iterations of fabrics, colors, and fits before production.
Sustainability concerns — the push to reduce waste and carbon footprint.
Content needs — social media, e-commerce, and campaign visuals demand more assets than ever.
The old traditional workflow simply isn’t designed for this pace. Waiting on physical samples slows everything down and eats into launch budgets.
How 3D Renders Solve It
3D fashion renders changes the game by allowing athleisure brands to visualize their collections long before the first physical piece is produced by the factory.
Speed: Swap fabrics, colors, and trims instantly. Test multiple variations in hours, not weeks.
Flexibility: Show different styles or collections side by side without producing samples.
Marketing Power: Generate photorealistic content for campaigns, product pages, and social drops before the product exists.
Sustainability: Reduce material waste by cutting down on unnecessary samples.
For athleisure brands trying to meet consumer demand while staying efficient, 3D isn’t just a design tool — it’s a business advantage.
Our Recent Athleisure Renders
From showcasing breathable mesh textures, to showing stretch and flexibility, our renders will shine for your next PDP.
From Concept to Launch — A Simple Pipeline
At VM, we streamline the 3D process so it’s easy for brands to see results. Here’s how it works:
Patterns in CLO3D → We take existing brand patterns or develop digital samples.
Fabric & Texture Mapping → Photorealistic fabrics, colors, and finishes applied.
Rendering → High-resolution visuals ready for marketing, lookbooks, or e-commerce.
Delivery → Final images, animations, or lifestyle composites for campaigns.
The result: a faster, cleaner, and more sustainable way to launch athleisure collections.
We can showcase any material you use for your athleisure brand.
The Future Is Digital
The digital fashion market is projected to surge from USD 2.9 billion in 2025 to over USD 147 billion by 2035. Consumers and brands alike are embracing virtual-first workflows, making 3D renders not just a creative tool but an essential business strategy.
Ready to Reimagine Your Next Launch?
Whether you’re preparing a new drop or looking for ways to streamline design and marketing, 3D renders can help you save time, cut costs, and deliver stunning visuals.
If you’d like to explore what this could look like for your brand, join our waitlist here.
Meet our lead 3D apparel artist Kalina.
Kalina has helped lead numerous fashion brands into the 3D render world saving them time, money and the planet! She’s pretty awesome if we don’t say so ourselves!